Imagine you woke up blind

A charity fund and advertising agency applied design thinking to increase awareness and stimulate the finding of solutions for people who have lost their sight and cannot get around anymore. Referring back to my post about empathy, this is a great example of how we don’t understand our users until we are in their shoes.

Try it for yourself, and maybe your perception will be changed.

You are blind video


2 thoughts on “Imagine you woke up blind

    • Wow this is such a reality check – really makes you appreciate what you have.

      On a design level, I like how the challenge was put to the designers – very open for maximum input, and on a social level, it makes the community more empathetic to those who are visually impaired.

      Thank you for sharing this..

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